Privacy Policy
Last updated: June 2026
This Privacy Policy describes our practices regarding the collection, use, disclosure and retention of personal data as part of our business. In addition, this Privacy Policy includes information about privacy rights and protections granted by law.
We use Your Personal data to provide and improve our services and business, including offering and promoting Our services to both prospective and existing clients, while also nurturing current customer relationships.
By using the website, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Definitions
For the purposes of this Privacy Policy:
- Company (also “We”, “Us” or “Our” in this Privacy Policy) refers to Reinvent Yellow Sales (CVR: 39534460), Wilders Plads 8a, 1403 Copenhagen, Denmark.
- Cookies are small files that are placed on Your computer, mobile device or any other device by the Website, containing the details of Your browsing history on the Website among its many uses.
- Business refers to all business of the Company.
- Personal Data means any information that relates to an identified or identifiable individual.
- Data Processor means the entity processing data on behalf of the Company.
- Website refers to the website of Reinvent, accessible at https://reinvent.dk.
- You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
2. Types of Personal Data
In Our business, We collect the following types of Personal Data regarding different groups:
2.1. Contract and Collaboration Partners, Clients
name, email, title, company, address, email address, phone number, possible other contact details, correspondence between You and Us, invoicing and billing information, dietary requirements for event purposes.
· in some cases, We will also collect date of birth, home address, taxpayer ID or social security number, and information about political activity (PEP status) to the extent needed for KYC, AML and/or CTF compliance according to a separate policy.
2.2. Website Visitors
usage data, which is collected via cookies on the Website. Such data may include information such as Your IP address, browser type and version, the time and date of Your visit, model of Your equipment and other diagnostic data.
· If you sign up to our newsletter, the following details will be collected: company, first and last name, email address, country (optional), area of business (optional), and areas of interest (optional).
2.3. Employees and Recruitment Candidates
name, email, current title and employer, address, age and DoB, education and employment history, references, gender, language skills, photo, dietary restrictions/preferences (for purposes of office events and similar), bank account number and social security number (for purposes of salaries and mandatory social contributions), certain details regarding occupational health, driver’s license information (if necessary for the job in question), data regarding the employment relationship, key identification numbers and other similar information relating to Your employment obligations, details of the employment relationship, and similar other data necessary for handling employer obligations, data regarding employment benefits, data about development and feedback conversations, performance reviews, and data provided in job satisfaction and occupational safety surveys.
3. Data Sources
We mainly collect Personal Data directly from Yourself. We receive data directly from You for example when We have an ongoing business arrangement with You, You are our current or potential employee, participate to Our production in any capacity or subscribe to Our newsletter.
In addition, We may collect Your Personal Data from other sources such as events, Our collaboration partners and clients, public sources such as search engines, websites and public registers, and from other representatives of Your employer. Collection of data can also take place on Our Website via technical solutions, such as cookies.
To a limited extent, some data may also be generated by Us, such as information regarding meetings between You and Us, as well as correspondence.
4. Legitimate Grounds for Processing
The Company processes Personal Data for the following legitimate interests:
- for the Company’s business needs
- for negotiating, executing and performance of contracts, such as sales agency, distribution, co-production contracts and ancillary contracts regarding the same, as well as other types of contracts required in our business
- for developing and maintaining customer relationships
- for compliance with the terms and conditions of all Our contracts
- for abiding with employer obligations and conducting recruitment processes
- for contacting You: unless said contact is done on the basis allowed by applicable law, You will be provided an opportunity to withdraw Your consent from being contacted in such a manner
- for processing and managing Your request, should you present such to Us regarding Your Personal Data
- further, We may use Your Personal Data for other purposes, such as data analysis, determining the effectiveness of our promotional campaigns and evaluating and developing our business and marketing
As Our processing is mainly done on the basis of Our legitimate interests, We weigh said
interests against Your right to privacy. In cases where processing is done based on Your
consent, You will be provided an opportunity to withdraw Your consent by e.g. opting out.
5. Sharing and Location of Your Personal Data
Your Personal Data is stored mainly within EEA. However, in some cases We may transfer, or access, Personal Data outside EEA, should it be necessary for the purposes of processing as defined in this Privacy Policy, or for technical maintenance of the data. In such cases We ensure that the third party in question is committed to applying adequate safeguards as defined in the GDPR, such as the SCCs approved by the European Commission.
The Company may share Your Personal Data for different reasons, e.g.:
a. to authorities (such as a court or a government official), in case obliged to do so by mandatory legislation and Our legal obligations (such as AML and KYC).
b. to the Company’s affiliates, collaboration partners, clients, other contract parties, financiers, sponsors and service providers, as part of the business of the Company.
· regarding productions which receive financing from the the EIF, the EIB and/or other EU level financiers, Personal Data shall be shared with the aforementioned financiers, who also have a right to make said Data public on their website.
c. to a buyer of business or other relevant party to the arrangement in connection with a possible merger, sale of business or other business or corporate arrangement at the Company.
In addition, the Company uses subcontractors and service providers when processing Personal Data, meaning that Your Personal Data is transferred and maintained on servers located outside the Company’s offices. In such cases We ensure that said third parties will not use Personal Data for other purposes than those defined by the Company – in other words, such third parties will only use Personal Data as described in this Privacy Policy and as instructed by Us. Said third parties are contractually obliged to ensure adequate level of data protection to keep Your Personal Data safe, and to comply with then-current, relevant legislation.
6. Retention of Your Personal Data
The Company will retain Your Personal Data for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Consequently, the retention period varies between different kinds of Personal Data and the purposes of processing.
7. Security of Your Personal Data
The security of Your Personal Data is of utmost importance to Us; however, no method of transmission over the Internet, or method of electronic storage is 100 % secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
The Company will take reasonable steps necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country outside the EEA unless there are adequate controls in place including the security of Your data and other personal information. Technical means in use include a 2-step verification process, logs of data being shared externally, disabled access to apps considered less secure, firewalls, and similar means.
8. Links to Other Websites
Links located on Our Website may be directed to other websites that are not operated by Us. If You click on such a link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
9. Changes to this Privacy Policy
We may update Our Privacy Policy from time to time, in which case the new updated version will be posted on this Website.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Your Rights
Under GDPR, You have certain rights when it comes to processing Your Personal Data, as follows:
- a. Right to access: You have the right to inspect the Personal Data We process about You or obtain a confirmation that We don’t process Your Personal Data, including a right to request a copy of Your Personal Data undergoing processing. Please note that in order to give out Personal Data, We must always confirm Your identity.
- b. Right to rectification: You have the right to have incorrect or incomplete Personal Data We have stored about You corrected or completed.
- c. Right to restriction of processing: In some situations, You may request Us to restrict processing of Personal Data e.g. when Your request for a Data erasure, rectification or objection is pending, or when We do not have legitimate grounds to process Your Personal Data.
- d. Right to object: You always have a right to object the processing of Your Personal Data for purposes of direct marketing. In addition, You may object to the processing of Personal Data on grounds relating to Your particular situation if such data are processed for Our legitimate interest. In case We do not have compelling legitimate grounds to continue processing such Personal Data, we shall no longer process the Personal Data after said objection.
- e. Right to erasure (right to be forgotten): You may request Us to erase Your Personal Data from Our systems. Unless We have a legitimate ground to not delete the data, We will comply with such request.
- f. Right to data portability: You have the right to receive Your Personal Data that You have provided to Us with in an electronic format.
- g. Right to withdraw consent: In case the processing is based on Your consent, You may withdraw said consent at any time. The withdrawal does not affect the lawfulness of processing based on consent prior to its withdrawal.
If you are of the opinion that Our processing, despite the principles of this Privacy Policy, is inconsistent with the applicable data protection legislation, You have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet). We request that You kindly contact Us first, so We can clarify the situation.
We may request the provision of additional information necessary to confirm Your identity. We may reject requests that are unreasonably repetitive, excessive or manifestly unfounded.
11. Contact
If You have any questions about this Privacy Policy or to use the rights listed above, please don’t hesitate to reach out at info@reinvent.dk.
12. Cookies
We use cookies and similar tracking technologies to track the activity on Our Website, to store certain information and to provide the Website. Tracking technologies include beacons, tags, and scripts to collect and track information and to provide Our Website.
You are free to decline from cookies at any time by accessing the settings of Your internet browser or by clicking a ‘Decline‘ button at accessible at the footer of the Website. However, please note that declining cookies may affect the functionality of the Website.
The cookies currently in use on the Website are as follows. Please note that these are subject to change based on, for example, updates to third-party solutions.
| Cookie Name | Cookie Type | Duration | Purpose |
| cookies_accepted | Functional | 365 days | Saving whether further cookies are accepted or not |
| wp-settings-6 | Functional | 365 days | Initiated by backend. Necessary for operation |
| __cf_bm | Functional | 10 min | Initiated by Vimeo video player. Necessary for operation |
| _cfuvid | Functional | Session | Initiated by Vimeo video player. Necessary for operation |