At Reinvent Yellow Sales, we are very delighted to announce the acquisition of international sales rights to THE SONG OF MY LIFE, a successful non-scripted entertainment format from Yellow Film & TV. Combining live music, celebrity guests and personal storytelling, the format has become a major hit in Finland and has already been adapted in several European countries.
THE SONG OF MY LIFE is a primetime music entertainment show where five celebrity guests each select a song that holds a special meaning in their lives. But there is a twist: nobody knows which song belongs to whom, not even the host.
Through spectacular live performances by professional musicians and celebrated artists, the guests must guess who selected each song, leading to playful speculation, unexpected revelations, and plenty of surprises. Once all five songs have been performed, the truth is revealed, and each celebrity shares the personal story behind their choice. From unforgettable love stories to life-changing moment, THE SONG OF MY LIFE offers an entertaining and emotional journey through the memories that define us.
The format also features an interactive companion app, allowing audiences at home to join the guessing game and become part of the experience.
Originally launched in Finland, the format has become a national phenomenon, achieving an impressive 50% audience share and establishing itself as one of the country’s most successful entertainment shows. Now in its eighth season in Finland, THE SONG OF MY LIFE has also expanded internationally, with three seasons in both Belgium and Lithuania and first seasons in Ukraine and Estonia.